Q4 for FFL Dealers: A 63-Day Marketing Countdown

ATF says its NFA guidance is weeks away, the 18-to-20 buyer segment is opening, and the revised Form 4473 will not land until after the holidays. Here is the week-by-week plan for the 63 days that decide a dealer's year.

By Gary Stone •

ATF Says Suppressor Transfers Without Form 4s Are Okay, More Guidance to Come

After nearly two months of uncertainty among gun shops and suppressor customers, the ATF offered insight into how it was treating suppressor transfers The post ATF Says Suppressor Transfers Without Form 4s Are Okay, More Guidance to Come appeared first on Outdoor Life.

By Natalie Krebs •

Trump Orders Open Two Monuments to Hunting, Back Lead Ammo

President Trump signed a pair of Executive Orders on Thursday, September 17, that hand hunters new ground to chase game, protect their right to run traditional lead ammo and tackle, and take aim at the saltwater regulations anglers have long griped about. Trump laid out the moves during a Rose Ga...

By James Chen •

Week in Review: NFA Limbo and a NICS Warning for FFLs

Washington spent five days widening the gap between what gun law now allows and what ATF has told dealers to do. The FFL news digest for the week of September 21, and the decisions you should not make yet.

By Fred Thompson •

Two Federal Moves Just Widened the Handgun Market

In four days, DOJ stopped enforcing the under-21 handgun sales ban and the Fifth Circuit struck the interstate handgun purchase ban. Here is what the wider buyer pool does to FFL revenue and how to model it for Q4.

By Mark Edwards •

FFL Transfers: Turning a Fee Into a Customer Pipeline

Transfers look like a $25-$50 paperwork fee. They are the highest-intent buyer your shop sees all week - and the cheapest customer-acquisition channel you own, if the four touchpoints between arrival and pickup are handled right.

By Gary Stone •

Manufacturer Dealer Locators: The Free FFL Growth Channel

SIG SAUER's new Celerant-powered dealer locator sends online shoppers straight to local dealers with live in-stock inventory. It is free, high-intent traffic - but only for dealers whose stock actually shows up.

By Gary Stone •

Every Amicus Brief in Viramontes and Grant: Supreme Court Fight Over AR-15 Bans

The Supreme Court is preparing to decide whether governments may ban AR-15-style rifles. Here is every amicus brief filed in Viramontes v. Cook County and Grant v. Higgins, including the arguments supporting gun owners and two supposedly neutral briefs that advance anti-gun positions.

By Duncan Johnson Editor in Chief •

ATF Loosens Rules for Suppressor Repairs and Caliber Changes

A qualified manufacturer may obtain unregistered and unmarked suppressor parts from another qualified manufacturer, install them in a registered suppressor, and return the complete unit to its owner. That opens up repairs that the old guidance made difficult or impossible.

By Josh C •
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