How to Look Up an FFL License: Complete Guide (2026)

How to look up an FFL license the right way: the official free ATF eZ Check database, dealer directory shortlisting, what the license data really means, and the local SEO consistency that helps dealers win lookup traffic.

By Sara Owens

This Week in FFL: Aero Brands Return, August NICS Up 2.2%

Aero Precision, Ballistic Advantage, Stag Arms and VG6 return under new ownership; August NSSF-adjusted NICS checks edge up 2.2%; and NSSF, ATF and DOJ push straw-purchase education in Florida — this week's top stories for FFL dealers.

By Fred Thompson

Acorn Hunting 101: How to Tag a Buck in the Oaks

Whitetails will hunt down the best-tasting acorns from opening day through the last cold week of the season, and the fastest way to fill a tag in the timber is to figure out which trees are dropping the mast deer actually want. That means identifying whether reds or whites are on the ground, then...

By James Chen

Suunto launching the Core 2 Today!

Suunto has introduced the Core 2, an evolution of the brand’s well-known Core series of outdoor watches. It is a reimagined piece of hardware for those who need to put their trust in a tool when conditions are anything but predictable. This update has been a long time coming, as the last update...

By Patrik Orcutt

Local SEO for FFL Dealers: Win "FFL Near Me" Searches

FFL dealers live and die by local customers. Here's the six-step playbook to rank for 'FFL dealers near me' searches: Google Business Profile, per-market landing pages, NAP consistency, reviews, technical basics, and measurement.

By Sara Owens
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