Like so many hunting calibers of the 20th century, particularly in the sub-30 caliber segment, the .243 Winchester is a descendant of wildcatter experimentation. As early as the 1940s, Warren Page was experimenting with .243-caliber rounds, and when the Winchester .308 was released in the early 1...
The first rifle I ever really shot was a plain old Ruger 10/22, and the ammo feeding it came out of a brown box that looked like it belonged in my grandfather's tackle shed. Peters . Forty grains of lead, high velocity, round nose, and in my memory it never once let me or my 10/22 down at th...
Winchester’s quest for the perfect autoloader has a long and intriguing history The post How Winchester Spent a Century Chasing the Perfect Autoloading Shotgun appeared first on Outdoor Life.
A Fifth Circuit ruling opened a new class of out-of-state handgun buyer questions. Here is how FFL dealers can answer them on-page, honestly and accurately, and capture the demand while it is fresh.
The Royal Air Force’s Avro Lancaster and Handley Page Halifax are considered by many aviation historians to be among the most capable heavy bombers of the Second World War. However, neither were the RAF’s first four-engine bomber. Overshadowed by the Lancaster’s success was the ...
Transfers look like a $25-$50 paperwork fee. They are the highest-intent buyer your shop sees all week - and the cheapest customer-acquisition channel you own, if the four touchpoints between arrival and pickup are handled right.
SIG SAUER's new Celerant-powered dealer locator sends online shoppers straight to local dealers with live in-stock inventory. It is free, high-intent traffic - but only for dealers whose stock actually shows up.
OL's former shooting editor maintains you don't have to pick a single favorite rifle for hunting deer. Here are his top picks, and the stories behind each The post Jim Carmichel’s ‘Favorite’ Deer Rifles appeared first on Outdoor Life.
Virginia's FAIR Unit can now investigate and sue firearm dealers under the state's reasonable-controls standard. Plus: why SIG SAUER's new dealer locator makes accurate in-stock data a marketing asset.
Our former hunting and shooting editors explain how they came by their favorite rifles, and why they made the cut The post Zumbo and Carmichel Each Make the Case for Their Favorite Deer Rifle appeared first on Outdoor Life.