Q4 for FFL Dealers: A 63-Day Marketing Countdown

ATF says its NFA guidance is weeks away, the 18-to-20 buyer segment is opening, and the revised Form 4473 will not land until after the holidays. Here is the week-by-week plan for the 63 days that decide a dealer's year.

By Gary Stone •

Front Line Friday #33: School Safety and the Preparation Gap

Welcome back to Front Line Friday. This week is an editorial, and the topic is the gap between the school safety plan sitting in a binder and the response capability that actually shows up when the call comes in. Front Line Friday is brought to you by Dead Air Silencers , whose support keeps this...

By Tom R •

SAF, NRA Ask Supreme Court to Strike Maine’s 72-Hour Gun Waiting Period

Maine makes eligible gun buyers wait 72 hours even after a background check clears. SAF and the NRA want the Supreme Court to review the First Circuit’s ruling that treated firearm acquisition as outside the Second Amendment’s plain text.

By Duncan Johnson Editor in Chief •

Supervisor Skill Gaps Nobody Talks About

Welcome back to Front Line Friday. This week is an editorial, and the topic is the promotion process that turns good officers into untrained supervisors overnight, and the specific skill gaps that follow them onto the shift. Front Line Friday is brought to you by Dead Air Silencers , whose suppor...

By Tom R •

FFL News: DOJ Won't Appeal NFA Ruling; Virginia Dealer Unit

The administration won't appeal the Texas NFA ruling, but the injunction covers members and customers of the plaintiffs, not the general public — 4473, NICS and Section 922(b)(4) all still apply. Plus Virginia's new FAIR enforcement unit, the FBI's NICS Monitoring confirmation, and the state-level split on registration.

By Fred Thompson •

Manufacturer Dealer Locators: The Free FFL Growth Channel

SIG SAUER's new Celerant-powered dealer locator sends online shoppers straight to local dealers with live in-stock inventory. It is free, high-intent traffic - but only for dealers whose stock actually shows up.

By Gary Stone •
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