Direct-to-Home Gun Shipping: What FFL Dealers Should Do Now

The ATF's proposed direct-to-home delivery rule could reroute online gun sales around the local transfer counter. Claire Eason breaks down the timeline, the state-level and court obstacles, and the revenue moves dealers should make before the rule lands.

By Claire Eason

Local SEO for FFL Dealers: Win the 'Gun Store Near Me' Search

Most gun buyers start with a local search. Here's the local SEO playbook — Google Business Profile, reviews, local keywords, and technical fixes — that gets your FFL shop into the map pack and in front of nearby buyers.

By Sara Owens

FFL Local SEO: 7 Steps to Rank in Gun Searches

Local search is where FFL dealers win or lose customers. A practical 7-step guide to keyword strategy, Google Business Profile optimization, technical SEO, and content that captures regulatory-driven search demand.

By Sara Owens

AI Doesn’t Get Guns

Artificial intelligence (AI) isn’t good at rendering firearms, and that’s probably not a bad thing, for reasons that will soon be explored. It should also be noted that while AI rendered guns isn’t good yet, it is likely to improve. That might not be a good thing either. First, we need ...

By Peter Suciu

Myths About Pepper Spray That Many People Believe

You can find pepper spray nearly everywhere. From self-defense websites to countertop displays at your local department store, this tear-inducing canister is ready to protect if you’re attacked. Or is it? Unfortunately, there’s a lot of mixed information and misinformation concerning this han...

By Michael D'Angona

TFB Review: Federal 6.5 Creedmoor +Peak Ammunition - Is It Hot or Not?

The cat got let out of the bag this morning, and some of you are still processing what is  6.5 Creedmoor + Peak  while others might be hearing it for the first time. This isn’t just another magnum. It’s not someone simply stuffing too much powder into a case and making ...

By Adam Scepaniak
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