ZeroTech Thrive X 3-9x40 Arrives in Four Reticle Options

ZeroTech Optics USA has added the Thrive X 3-9x40 to its hunting riflescope lineup, offering the familiar 3-9x40 format across four reticle choices and two turret configurations. For hunters who want to pick an aiming system without juggling a different scope body for each one, the line keeps a s...

By TFB Staff •

POTD: Walther TP – Ulm’s Open-Top Pocket Pistol

Welcome to today’s Photo of the Day! Here we have a small postwar Walther that gets overlooked next to its bigger siblings. This is a Walther TP in 6.35mm (25 ACP), and this one is dated 1968. A little background on why a Walther pocket pistol from the ’60s comes out of Ulm and not [&...

By Sam.S •

The Best and Safest Hunting Dog Kennels, Field-Tested

The safest way to move a dog in a vehicle is to kennel it, and the best hunting kennels now go well beyond containment. Many modern crates add design features meant to protect a dog in a severe crash, and some carry attachable fans and water bowls as optional extras. That shift matters for anyone...

By James Chen •

Hands On with the New Colt Canada C25

How do you defeat enemies with level IV body armor? This is the question the Canadian Armed Forces have wrestled with when tackling the replacement of their venerable C7 and C8 rifles. It’s a question that many major armies will have to find an answer for as they come to replace their curre...

By Matthew Moss •

Why Guns Jam: Ammo, Mags, Maintenance, and You

Live with any mechanical object long enough and you learn its warning signs before it quits. A firearm is no different. Most malfunctions trace back to one of four causes: bad ammunition, bad magazines, bad maintenance, or bad technique. The gun itself is rarely the culprit. Learn to read the ear...

By James Chen •

Why Pennsylvania’s Deer Culture Runs Deeper Than Antler Score

Pennsylvania deer hunters are different, and if you have grown up inside it you know why. In this state the whitetail is more than a game animal. It is a state symbol, an economic engine, a cultural touchstone, and in some corners a nuisance. The traditions built around it run deeper than almost ...

By James Chen •

Best Lever Action Rifles of 2026

The lever action is one of America's most cherished designs, and it's not going anywhere The post Best Lever Action Rifles of 2026 appeared first on Outdoor Life.

By Tyler Freel •

Google Business Profile for FFL Dealers: The Near-Me Playbook

Paid distribution is closed to gun shops, which makes the map pack the whole funnel. A practical Google Business Profile setup for FFL dealers: the fields that decide the click, what gets a profile suspended, and the facts buyers verify before they call.

By Sara Owens •

The Rimfire Report: Savage Is Back(wards) With the Revel Tactical

Savage’s hiatus from the lever gun scene lasted about 25 years. Their last model made in the 90s, the Model 99 , was hailed as both a commercial and technical success, with many calling it “The Jeep of the Gun World” or sometimes “The King of Lever Guns.” Now, more t...

By Luke C. •
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