Transfers look like a $25-$50 paperwork fee. They are the highest-intent buyer your shop sees all week - and the cheapest customer-acquisition channel you own, if the four touchpoints between arrival and pickup are handled right.
A few months back, I was invited down to the Cross Bell Ranch in Oklahoma for a Zeiss media event introducing their new V3 lineup. We spent a couple of solid days behind pre-production samples of these scopes, running everything from rimfire out to 150 yards up to 6.5 Creedmoor stretching past 70...
Hollow points aren't automatically the best choice for a defensive .32 ACP. Here's what penetration, rimlock and your particular pocket pistol have to do with choosing a load. The post The Defensive .32 ACP – The Ammo appeared first on The Truth About Guns.
The world of defensive-style shooting has long been filled with controversy and differences of opinion. One point we might all agree on is that the road to success involves putting decisive hits on an adversary in the shortest possible time. But how we achieve this has been open to debate for yea...
A conservation easement valued at $29.3 million has locked in permanent public hunting and fishing access across roughly 20,000 acres of privately owned timberland in northwest Montana. The Trust for Public Land announced the deal Thursday, its fourth such agreement with the Stimson Lumber Compan...
SIG SAUER's new Celerant-powered dealer locator sends online shoppers straight to local dealers with live in-stock inventory. It is free, high-intent traffic - but only for dealers whose stock actually shows up.
Kel-Tec at work again, and I am not sure if this is an art project or the marketing project they actually ran on social media. If James Bond had a daypack, this would definitely be in it, but it seems a Transformer got to it first. The Kel-Tec SUB-SDP collapses to just 10 inches and is braced for...
The breakaway Confederate forces had a big problem at the start of the American Civil War—they needed guns. Many of the South’s top soldiers came out of the federal military and would spend the next years fighting their former comrades, now in the Union forces. The Confederates also s...
SAF, NRA and four other groups urge the Supreme Court to take Johnson v. Jacobson and make Minnesota honor out-of-state carry permits. Read the original story: One Couple Paid $12,800 in Permit Fees to Carry in 46 States: SAF, NRA and Four Other Groups Urge Supreme Court to Make Minnesota Honor T...
Virginia's FAIR Unit can now investigate and sue firearm dealers under the state's reasonable-controls standard. Plus: why SIG SAUER's new dealer locator makes accurate in-stock data a marketing asset.