SAF has joined the NRA in backing a series of ATF reforms that could eliminate outdated rules and reduce federal burdens on lawful gun owners. The post Second Amendment Foundation Submits Comments Backing Proposed ATF Final Rules appeared first on The Truth About Guns.
A gun-rights coalition is asking the federal judge who previously blocked major parts of California’s Handgun Roster to halt the state’s new ban on Glock and Glock-style pistols. The plaintiffs argue California cannot ban common handguns merely because criminals could attach conversion device...
The ATF's 34 proposed regulatory changes could reshape how FFL dealers do business. Here's what the federal rollback, state pushback, and pending court cases mean for your shop.
Federal ATF reforms, aggressive state pushback, and a pivotal Supreme Court docket are creating regulatory whiplash for FFL dealers. Here is what the divergence means for your shop and how to plan around it.
Local search is where FFL dealers win or lose customers. A practical 7-step guide to keyword strategy, Google Business Profile optimization, technical SEO, and content that captures regulatory-driven search demand.
The Supreme Court granted review of whether the Second Amendment protects semiautomatic rifles like the AR-15. What the consolidated Viramontes and Grant cases mean for FFL dealers — and how to prepare.
After the Third Circuit struck down New Jersey’s semi-automatic rifle and magazine bans, Trenton lawmakers turned back to a sweeping firearm-storage mandate. Professor Mark W. Smith explains why the proposal runs directly into the Supreme Court’s ruling in District of Columbia v. Heller.
With ATF regulatory reforms creating new opportunities and market momentum surging into 2026, FFL dealers have a rare window to grow. This guide covers online marketplace strategy, POS upgrades, compliance marketing, SMS campaigns, and revenue diversification — a five-point playbook for the rest of the year.