Supervisor Skill Gaps Nobody Talks About

Welcome back to Front Line Friday. This week is an editorial, and the topic is the promotion process that turns good officers into untrained supervisors overnight, and the specific skill gaps that follow them onto the shift. Front Line Friday is brought to you by Dead Air Silencers , whose suppor...

By Tom R •

Gun Reviewer James Reeves Subpoenaed in S&W Suit

Firearms reviewer and attorney James Reeves says he has been served with a subpoena in the lawsuit seeking to hold Smith & Wesson liable for the 2022 Highland Park parade shooting, a move that pulls independent gun media into the litigation and treats even unpaid reviews as corporate advertis...

By James Chen •

Combat Index: Dots, Irons or Point Shooting?

The world of defensive-style shooting has long been filled with controversy and differences of opinion. One point we might all agree on is that the road to success involves putting decisive hits on an adversary in the shortest possible time. But how we achieve this has been open to debate for yea...

By Mike Boyle •

Jim Carmichel’s ‘Favorite’ Deer Rifles

OL's former shooting editor maintains you don't have to pick a single favorite rifle for hunting deer. Here are his top picks, and the stories behind each The post Jim Carmichel’s ‘Favorite’ Deer Rifles appeared first on Outdoor Life.

By Jim Carmichel •

How a 45-Day Moratorium Becomes a Permanent Gun Store Ban

Two Southern California jurisdictions froze new firearms retailer approvals within two weeks of each other. The mechanism was not a gun law — it was land use, and it moves faster than anything most dealers track.

By Claire Eason •

FFL SEO: Ranking on Page One With Zero Clicks

28 days of FFL Search search data: 'ffl license' ranks 7.8 with 70 impressions and zero clicks, while the lookup-and-locator queries that convert sit past position 75 in Google. Here is the snippet audit — and the rewrites — that fix both.

By Sara Owens •

POTD: Black Trident With a Noveske Chainsaw in .300 BLK

I’m writing this from my remote cabin, connected via Starlink, eagerly anticipating the UPS truck that is now on its fourth day of delays in delivering my Black Trident  package. Not sure if you can feel my pain, but luckily I found some images to make me think of something else while ...

By Eric B •

Where FFL Dealers Win Customers in 2026: Search, Text, Tech

Bing query data for FFL Search shows gun buyers searching in volume and clicking in fractions. Here is how FFL dealers capture that demand: sharper promises in search, compliant text follow-up, and a faster transfer experience.

By Fred Thompson •
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