The M40 rifle might be the most recognizable of all American sniper rifles. Its birth coincided with a need for a precision instrument in the steamy jungles of Vietnam, and its legacy was built by those who relied on its performance. Its accuracy, reliability, and endurance have given rise to a g...
Red, green or gold: Lodestar Technology has put the choice of reticle color into the LNK9 lineup. The LNK9 now comes in three new optics configurations, with a 2 MOA Green, Red or Gold Dot reticle. The new options give owners more say over the sight picture, while keeping the features, performanc...
New research from the Second Amendment Foundation uses CDC mortality data to challenge claims that firearms are the leading cause of death among American children. The findings expose how age brackets and combined death categories shape the gun-control narrative.
This week, I'm joined by Cameron Tapler, Director of Branding and Product Management at Palmetto State Armory and the face most people see on PSA’s growing YouTube Channel. Cameron didn't come up through marketing. He started at PSA nearly a decade ago as a compli...
Smith & Wesson's $160 million purchase of Savage Arms puts two major long-gun lines under one roof. A practical growth playbook for independent FFL dealers: audit your supplier concentration, lock terms while two reps still compete, and make sure local buyers can actually find you.
A Webster Parish homeowner shot and killed a man who cut through a window screen and came in with a knife in hand. No charges expected. Read the original story: Webster Parish Homeowner Shoots and Kills Intruder Who Cut Through Window Screen and Came In With a Knife in His Hand, Sheriff Expects N...
Nearly 40 years ago, The Walt Disney Company first introduced its “I’m going to Disney World” ad campaign to promote its famed theme park. It was an effective marketing ploy that highlighted the family fun that could be had, but it failed to mention the long lines, the crowds, the summer he...
Kent Cartridge has recalled specific 12- and 20-gauge shotshells because they may produce excessive chamber pressure when fired. Kent warns that the pressure could damage a shotgun, leave it inoperable, and seriously injure the shooter or bystanders. If you have Kent hunting ammunition on the she...
With more than a century of great elk cartridges to choose from, there's room for both the classics and modern options The post The Best Elk Hunting Cartridges in 2026 appeared first on Outdoor Life.
ATF stopped enforcing NFA registration for suppressors, SBRs and SBSs on October 9, but state law never moved. New Mexico's waiting-period fight and Montana's felony statute show what that costs dealers at the counter.