Smith & Wesson Model 1854 America 250: Heritage Double Duty

Smith & Wesson marked the nation's 250th anniversary with a rifle that carries two origin stories on a single receiver. The Model 1854 America 250 Limited Edition lever gun honors both 1776 and 1854, the year Horace Smith and Daniel Wesson patented their first lever action, a lineage the...

By Eric B •

Local SEO for FFL Dealers: Win "FFL Near Me" Searches

FFL dealers live and die by local customers. Here's the six-step playbook to rank for 'FFL dealers near me' searches: Google Business Profile, per-market landing pages, NAP consistency, reviews, technical basics, and measurement.

By Sara Owens •

New CZ 612 TAC Shotgun

CZ isn't reinventing the wheel with the 612 TAC , and that's probably the point. You already know the 612 platform , so here's what's new: a 6+1 extended tube, an 18-inch chrome-lined barrel with a tactical brake, a telescopic stock, and ghost ring sights baked in. The company...

By Eric B •

WOOX Bravado Stock Fits the Henry Supreme and Marlin Levers

Lever guns are having a moment, and the modern ones are getting the aftermarket treatment that ARs have enjoyed for years. WOOX leaned into that on July 17 with the Bravado Henry Supreme stock, an Italian-American piece of furniture engineered for the Henry Supreme and compatible Marlin lever-act...

By Sam.S •
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