Berkley Shrimperor – Built to Rule Inshore

Makers of Gulp and PowerBait soft plastics, Berkley Fishing is back with another high-quality inshore lure with the new PowerBait Shrimperor. This is a new shrimp imitation that combines an ultra-realistic shrimp profile with lifelike leg movements, a natural gliding action, and a durable line-th...

By Eugene L. •

ZEISS Conquest Apia Spotting Scopes Get Straight Models, More Zoom

With the ZEISS Conquest Apia 65A, hunters and shooters have had a way to put their hands on ZEISS’ top tier of quality and performance in a compact form at a price that is not premium. The latest in the Conquest Apia range build on that with new models offering greater magnification and eyepiec...

By Patrik Orcutt •

M40 Sniper Rifle – A Vietnam War Icon

The M40 rifle might be the most recognizable of all American sniper rifles. Its birth coincided with a need for a precision instrument in the steamy jungles of Vietnam, and its legacy was built by those who relied on its performance. Its accuracy, reliability, and endurance have given rise to a g...

By Cory Ross •

S&W Buys Savage: A Growth Playbook for Independent FFLs

Smith & Wesson's $160 million purchase of Savage Arms puts two major long-gun lines under one roof. A practical growth playbook for independent FFL dealers: audit your supplier concentration, lock terms while two reps still compete, and make sure local buyers can actually find you.

By Gary Stone •

American Ingenuity at Work: The Army’s Strategic Capital Initiative

WASHINGTON — The Army is rewriting the playbook on how it partners with the private sector. At a contemporary military forum on the Strategic Capital Initiative during the Association of the United States Army 2026 Annual Meeting, senior Army leaders and commercial executives sent a clear, unif...

By Eric G •

The Soviet AK-74 Inspiration

The U.S. Small Caliber High Velocity concept started in 1950 with a study, then evolved into testing and evaluation. By the late 1950s, they discussed a .22 caliber rifle with respectable accuracy at 300 yards. The Army Infantry Board brought Armalite’s Eugene Stoner, designer of the AR-10,...

By Lynndon Schooler •
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