Regulatory Whiplash Hits FFLs as States Push Back on Reform

Federal ATF reforms, aggressive state pushback, and a pivotal Supreme Court docket are creating regulatory whiplash for FFL dealers. Here is what the divergence means for your shop and how to plan around it.

By Claire Eason •

FFL Keyword Strategy: Win 'FFL Transfer Near Me' Searches

FFL dealers are losing transfer customers to competitors who rank for local searches. This practical keyword and technical SEO guide shows how to win "FFL transfer near me" traffic — and how to capitalize on regulatory news spikes.

By Sara Owens •

TFB Weekly Web Deals 198: Deals for August 3rd, 2026

Welcome to TFB Weekly Web Deals  198, brought to you by Strike Industries , manufacturer of innovative, high-performance firearm accessories. We’re back with more deals on guns, gear, ammunition, and accessories from some of our most frequented online retailers like Strike Industries, ...

By Luke C. •

Soldier Pushes Limits for Hard-Earned Skippy Badge

It was just before midnight as Private Ryan Doyle quietly prepared his gear for the final test to become a fully fledged rifleman. Clouds smothered what little light the stars could provide, so he watched his breath fog in the air through night optics as he waited. “I was more excited than anyt...

By Eric G •

Athlon Cronus ATS P-MINI 250S: Pocket Thermal for $500

Thermal has been sliding down the price ladder for several years, and Athlon’s newest entry lands at a number that puts it in reach of hunters who were never going to drop three grand on an optic. The Cronus ATS P-MINI 250S carries an MSRP of $499.99 and weighs 7.23 ounces, light enough to ...

By Sam.S •

Sell More Guns: Multi-Channel Strategies for FFLs

Local gun shops are seeing record sales. Learn how POS integrations, marketplace listings, and compliant text marketing can put your FFL in front of more buyers.

By Fred Thompson •
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