The NFA Demand Map: Where FFL Dealers Should Market Now

September's NFA numbers show the category is concentrated in a handful of states, and ATF's own FAQ caps your sellable market at your state line. Here is where dealers should spend their attention this quarter.

By Fred Thompson •

The Wildest Waterfowl Bands Hunters Have Ever Recovered

A metal leg band carries an eight- or nine-digit sequence that records the bird’s age, sex, and where it was banded. Report one, and you receive a certificate telling you when and where the bird was banded. Since the U.S. government’s program began in 1920, the federal effort has tagg...

By James Chen •

FN Introduce M3M ENDURANCE

I had an opportunity to put a few rounds through an M3M during a recent FN range day and the cyclic rate of 1,100 rounds per minute, twice that of the M2, is something to be experienced. The FN land and sea pintle mount is incredibly stable and the shoulder support helps rapidly traverse and elev...

By Matthew Moss •

Bodycam Shows Colorado Deputy Stop Charging Black Bear With Handgun

An Eagle County deputy’s bodycam captured a charging black bear and the rapid handgun response that stopped it. The encounter illustrates the value of firearm proficiency, decisive action, and taking dangerous wildlife seriously.

By Dean Weingarten •

NRA Board Sends Seat-Cut Plan Back for Study Ahead of 2027 Election

NRA directors sent a proposal to cut 30 board seats over three years back to committee. Jeff Knox explains the decision, proposed changes requiring member approval, and the petition effort for two fellow reformers ahead of the 2027 election.

By Jeff Knox •

The Dueling Roots of the Old West Gunfighter

The lone gunman squaring off in a dusty street, hand hovering over a low-slung holster, is one of the most durable images in American gear culture. Its origin lies not on the frontier but in the East, in a formal ritual imported from Europe and practiced for decades by prominent men in the young ...

By James Chen •

Ayoob: The Guns of Cormac McCarthy

When I plucked the September-October issue of Smithsonian magazine out of my P.O. Box, the first article I turned to was “The Secret Life of Cormac McCarthy” by Richard Grant. As I skimmed it, a pull-quote leaped out at me: “He never left the house without a book. He never left the house wi...

By Massad Ayoob •

Technical SEO for FFL Dealers: The 9-Point Site Audit

Most gun shops don't have a marketing problem — they have a plumbing problem. Nine technical fixes, in the order that gets an FFL's pages crawled, indexed, and found by nearby buyers.

By Sara Owens •

Jim Carmichel’s ‘Favorite’ Deer Rifles

OL's former shooting editor maintains you don't have to pick a single favorite rifle for hunting deer. Here are his top picks, and the stories behind each The post Jim Carmichel’s ‘Favorite’ Deer Rifles appeared first on Outdoor Life.

By Jim Carmichel •
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