My level of gun nerd often has me doomscrolling decade-old forum posts one after another. Typically, I start on one subject and just end up somewhere. One of my most recent forum dives was at the International Ammunition Association Inc. There I found something called Short Stop rounds. If you ...
Orchid launched a Firearm Digital Marketing service for gun stores on Sept. 29, built around the channels Google, Meta and TikTok closed to FFLs: local search, cart recovery, email and marketplace listings.
I am very excited to release Armorer.app V. 1.8 today. The major focus for this update was making it faster to log what you shot. Armorer is the firearm maintenance app I built. It keeps a service log for every gun, tells you when a service interval is coming due, and protects your serial numbers...
A new federal bill would classify high-velocity airguns as firearms, with an 850-day runway if it passes. The dealer read: inventory audit, margin math, and the airgun transfer opportunity.
Most gun shops don't have a marketing problem — they have a plumbing problem. Nine technical fixes, in the order that gets an FFL's pages crawled, indexed, and found by nearby buyers.
ATF says its NFA guidance is weeks away, the 18-to-20 buyer segment is opening, and the revised Form 4473 will not land until after the holidays. Here is the week-by-week plan for the 63 days that decide a dealer's year.
A newly filed Ohio public records request seeks to determine whether Summit County Fair vendors, contractors and vehicle crews faced the same gun-screening rules used to disarm ordinary attendees—or entered through gates that bypassed the public security enclosure.
A Fifth Circuit ruling opened a new class of out-of-state handgun buyer questions. Here is how FFL dealers can answer them on-page, honestly and accurately, and capture the demand while it is fresh.
28 days of FFL Search search data: 'ffl license' ranks 7.8 with 70 impressions and zero clicks, while the lookup-and-locator queries that convert sit past position 75 in Google. Here is the snippet audit — and the rewrites — that fix both.
A YouTube gun reviewer says he was subpoenaed in Roberts v. Smith & Wesson, the Highland Park lawsuit that calls unpaid reviews advertising. Read the original story: James Reeves Subpoenaed for Being a Guntuber: Highland Park Lawsuit Against Smith & Wesson Reaches Into Firearms Media an...