The Barreled Action Removal Tool (BART) allows for removal of 5.56/.223 gas barrels without putting undue stress on the upper receiver. Tool eliminates stress to the receiver and keeps the roque within the barrel and extension. It also tool allows for vertical or horizontal positioning without mo...
ATF's direct-to-home shipping proposal could undercut transfer revenue, courts are reshaping enforcement, and retail tech is moving fast — the week's top stories for FFL dealers, with the publisher's take.
The ATF's proposed direct-to-home delivery rule could reroute online gun sales around the local transfer counter. Claire Eason breaks down the timeline, the state-level and court obstacles, and the revenue moves dealers should make before the rule lands.
Most gun buyers start with a local search. Here's the local SEO playbook — Google Business Profile, reviews, local keywords, and technical fixes — that gets your FFL shop into the map pack and in front of nearby buyers.
Federal deregulation is colliding with state pushback while e-commerce consolidates — here's what the data says FFL dealers should do this quarter.
CPW says the August 1 provisions apply to purchases and transfers occurring on or after that date. The agency's implementation material distinguishes the new process from a registry of firearms already owned: the system records cards, training, and purchase eligibility, not a list of an indi...
FFL dealers are losing transfer customers to competitors who rank for local searches. This practical keyword and technical SEO guide shows how to win "FFL transfer near me" traffic — and how to capitalize on regulatory news spikes.
Sightmark’s solution for Glock owners who want optics is the G-Shot. That’s not the name of a West Coast gangster rapper with smooth delivery; it’s the name of this optic that’s intended to work on a Glock without any milling, adapter plates or any other gunsmithing tricke...
With ATF regulatory reforms creating new opportunities and market momentum surging into 2026, FFL dealers have a rare window to grow. This guide covers online marketplace strategy, POS upgrades, compliance marketing, SMS campaigns, and revenue diversification — a five-point playbook for the rest of the year.
Learn how to optimize your Google Business Profile for your gun shop or FFL dealership. This step-by-step guide covers categories, citations, reviews, posts, and local SEO tactics tailored for firearms retailers.