Local SEO for FFL Dealers: Win "FFL Near Me" Searches

FFL dealers live and die by local customers. Here's the six-step playbook to rank for 'FFL dealers near me' searches: Google Business Profile, per-market landing pages, NAP consistency, reviews, technical basics, and measurement.

By Sara Owens

Retail FFLs Are Dwindling: 5 Growth Strategies That Still Work

Retail FFL numbers are falling while direct-to-home shipping and online marketplaces rise. These five growth strategies — local search, NFA authority, used-gun digitization, transfer revenue, and rule-change positioning — still work for dealers who execute.

By Gary Stone

Echelon 4.0FC Earns Top Law Enforcement Gold Rating

There was a time, not that long ago, when most cops had wheelguns in their holsters and autopistols were the rare exception. While it may be hard to believe today, the transition by American law enforcement agencies away from revolvers to semi-auto pistols actually began as a trickle. However, on...

By Mike Boyle

Silencer Rules Lapse, Direct-to-Home Shipping Looms

The administration let 90-year-old silencer regulations lapse after a federal court ruling, while a proposed rule could open direct-to-home gun shipping. Here is what FFL dealers need to know this week.

By Fred Thompson

What the 2026 ATF Deregulation Means for FFL Dealers

The DOJ let silencer, shotgun and rifle deregulation stand, and a direct-to-home shipping rule is on the table. Here's what that means for FFL economics — and how dealers should position for the next 12 months.

By Mark Edwards
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