TFB Review: Osight Enters the Rifle Optic Market With the New Osight R

Osight, known for pistol optics with clear glass, sharp multi-reticle displays, and competitive features at a budget-friendly price point, has entered the rifle red dot market with the new Osight R, a large-window, multi-reticle T1/T2 footprint optic with day and night vision settings, motion act...

By Darwin N. •

Two Federal Moves Just Widened the Handgun Market

In four days, DOJ stopped enforcing the under-21 handgun sales ban and the Fifth Circuit struck the interstate handgun purchase ban. Here is what the wider buyer pool does to FFL revenue and how to model it for Q4.

By Mark Edwards •

TFB Review: Midwest Industries CRM HD Rifle

The Global War on Terror has been protracted, seeing its reach stretch to every major part of the world. As this global conflict has progressed, so too have tactics and technology, culminating in a new and frightening blend of technology and tactics never before witnessed. Regardless of the advan...

By Toby M •

FFL Transfers: Turning a Fee Into a Customer Pipeline

Transfers look like a $25-$50 paperwork fee. They are the highest-intent buyer your shop sees all week - and the cheapest customer-acquisition channel you own, if the four touchpoints between arrival and pickup are handled right.

By Gary Stone •

Why 70% of Deer Hunters Never Fill a Doe Tag

The U.S. buck harvest sits near record levels, and the share of mature bucks in that harvest is the highest it has been in more than a century. The part of deer management that keeps herds healthy, though, is antlerless harvest. Deer numbers are climbing across much of whitetail range, and while ...

By James Chen •

Manufacturer Dealer Locators: The Free FFL Growth Channel

SIG SAUER's new Celerant-powered dealer locator sends online shoppers straight to local dealers with live in-stock inventory. It is free, high-intent traffic - but only for dealers whose stock actually shows up.

By Gary Stone •

Meindl USA Enhances Comfort Fit Lineup with Updated Pro Models

Meindl USA has introduced new boots with updates to the Comfort Fit Hiker and Comfort Fit Hunter series: the brand’s highest-selling boots! The new Comfort Fit PRO offering incorporates waxed full-grain nubuck leather uppers, and full rubber rands in place of unwaxed leather and partial rands. ...

By Adam Scepaniak •

The Golden Age of Big-Game Hunting in America

Between 1870 and 1900, railroads and repeating rifles opened the West to ordinary hunters — and pushed its game to the brink The post The Golden Age of Big-Game Hunting in America appeared first on Outdoor Life.

By Michael Norman •

FFL SEO: Ranking on Page One With Zero Clicks

28 days of FFL Search search data: 'ffl license' ranks 7.8 with 70 impressions and zero clicks, while the lookup-and-locator queries that convert sit past position 75 in Google. Here is the snippet audit — and the rewrites — that fix both.

By Sara Owens •
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