SIG SAUER's new Celerant-powered dealer locator sends online shoppers straight to local dealers with live in-stock inventory. It is free, high-intent traffic - but only for dealers whose stock actually shows up.
Kel-Tec at work again, and I am not sure if this is an art project or the marketing project they actually ran on social media. If James Bond had a daypack, this would definitely be in it, but it seems a Transformer got to it first. The Kel-Tec SUB-SDP collapses to just 10 inches and is braced for...
COLUMBIA FALLS, Mont. – September 16, 2026 – PROOF Research is proud to announce the hire of Sean Murphy as director of sales and marketing. Murphy joins PROOF Research with 15 years of experience in the firearms industry, spanning sales, marketing, product management and training in the prem...
Welcome, if you are a newcomer to this fun bi-weekly segment of AllOutdoor.com! Over the last three articles, we covered the history of the Remington Model 1875, the short list of variations it came in, and the dating and specification situation, which turned out to be about as frustrating as any...
Springfield Armory has just announced their all-new Kuna Tri-Lug 9mm pistol to make it easier than ever to add your tri-lug compatible silencers. This product announcement will usher in 4 new variants of the Kuna with High or Standard Capacity models (with and without a brace) as well as Low Capa...
Virginia's FAIR Unit can now investigate and sue firearm dealers under the state's reasonable-controls standard. Plus: why SIG SAUER's new dealer locator makes accurate in-stock data a marketing asset.
28 days of FFL Search search data: 'ffl license' ranks 7.8 with 70 impressions and zero clicks, while the lookup-and-locator queries that convert sit past position 75 in Google. Here is the snippet audit — and the rewrites — that fix both.
A YouTube gun reviewer says he was subpoenaed in Roberts v. Smith & Wesson, the Highland Park lawsuit that calls unpaid reviews advertising. Read the original story: James Reeves Subpoenaed for Being a Guntuber: Highland Park Lawsuit Against Smith & Wesson Reaches Into Firearms Media an...
Firearms reviewer James Reeves says plaintiffs suing Smith & Wesson have subpoenaed years of information about his gun reviews while defining even unpaid social-media content as advertising.
YouTube’s Branded Content Policy prohibits sponsored content featuring weapons or ammunition—and applies the rule to the entire video. That could threaten the T&E system supporting independent firearms reviews.