Technical SEO for FFL Dealers: The 9-Point Site Audit

Most gun shops don't have a marketing problem — they have a plumbing problem. Nine technical fixes, in the order that gets an FFL's pages crawled, indexed, and found by nearby buyers.

By Sara Owens •

Chasing Fall Giants: A Spin Angler’s Trout Playbook

Fall gives spin anglers a real edge on big trout, and the reason comes down to what the fish are eating. From late spring through the middle of September, wild trout across much of the country are locked onto aquatic insects, which makes a spinner or jerkbait nearly useless even when trout are ri...

By James Chen •

How Many Suppressors Can You Legally Own?

There is no federal cap on the number of suppressors you can own. Under the National Firearms Act, suppressors are regulated items, but nothing in the statute limits how many an individual may possess. You can buy and keep as many as you want, or as many as you can afford, as long as your [&#8230...

By James Chen •

Q4 2026 FFL Market Forecast: What the Data Says Now

August splits the market in two: adjusted firearms checks up 2.2 percent, NFA checks up 201.6 percent. Here is what the data says about FFL inventory, transfer revenue and the next 90 days.

By Mark Edwards •

Detroit’s ShotStoppers Cuts Shootings 45%, No Gun Control Needed

Detroit’s ShotStoppers program targets the people and neighborhoods at highest risk of violence. A new University of Michigan evaluation found homicides and nonfatal shootings fell 45% in participating zones over three years. The post Detroit’s ShotStoppers Cuts Shootings 45%, No Gun Cont...

By TTAG News Contributor •

What the FTC's Beretta-Ruger Order Actually Means

The Federal Trade Commission's announcement  about Beretta Holding and Sturm, Ruger & Company sounds dramatic. The agency says it is stopping an anticompetitive arrangement between two major firearm manufacturers. TFB covered the companies' cooperation agreement in May ; this i...

By Josh C •

POTD: The Japanese Howa Type 20 Makes Its Indonesian Debut

Today's TFB Photo of the Day is a rare look at Japan's newest rifle earning its passport stamps. At the Indonesian Marine Corps 9th Infantry Battalion base near Lampung, Indonesia, a Japan Ground Self-Defense Force service member with the 2nd Amphibious Rapid Deployment Regiment, Amphib...

By Eric B •

NSSF Takes Connecticut To Court Over "Cruciform-Trigger" Ban

Some background—the state of Connecticut banned the sale of pistols with cruciform triggers earlier in 2026, when Governor Ned Lamont signed H.B. 5043 into law. The idea behind this bill is to stop the sale of pistols that can be converted from semi-auto to full-auto with the installation o...

By Zac K •
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