July's NICS Numbers Show We're Back In Business

The NICS numbers come from the FBI’s National Instant Criminal Background Check System, and they are a rough correlation to firearms sales in the U.S.; licensed dealers must check the NICS database before a sale, and when you add up all those queries, you have your NICS numbers for the month.

By Zac K

July Gun Sales Rise 8.5% as NFA Checks More Than Double

July's adjusted NICS total rose 8.5% year over year, while NFA checks more than doubled. The numbers show how policy—not population alone—continues to drive America's firearm market.

By Dean Weingarten

FFL Keyword Strategy: Win 'FFL Transfer Near Me' Searches

FFL dealers are losing transfer customers to competitors who rank for local searches. This practical keyword and technical SEO guide shows how to win "FFL transfer near me" traffic — and how to capitalize on regulatory news spikes.

By Sara Owens
« Newer Posts Older Posts »