Paid distribution is closed to gun shops, which makes the map pack the whole funnel. A practical Google Business Profile setup for FFL dealers: the fields that decide the click, what gets a profile suspended, and the facts buyers verify before they call.
Savage’s hiatus from the lever gun scene lasted about 25 years. Their last model made in the 90s, the Model 99 , was hailed as both a commercial and technical success, with many calling it “The Jeep of the Gun World” or sometimes “The King of Lever Guns.” Now, more t...
The War Department is recognizing the gunsmiths who helped arm the American Revolution. From hand-built muskets to innovative repeating firearms, their craftsmanship reveals a centuries-old American tradition of privately manufacturing firearms—one with direct implications for today's Second Am...
Rep. Jake Auchincloss is using a rifle-assembly ad to defend Massachusetts' sweeping gun-control law ahead of the November 3 Question 9 vote. Firearms designer Len Savage challenges the presentation, while the author examines what's really at stake for gun owners.
Firearm-branded spirits are nothing new, but Ruger’s first run at it comes with an unusually tight production number. Ruger has partnered with veteran-owned Hooten Young on a limited collection of bourbon and cigars, led by Ruger First-Fire Bourbon. Only 1,776 bottles were made, a nod to the ye...
Berkley Fishing is here with a new hard bait for inshore fishing: the new LipStick Shadd, a unique hybrid design for shallow-water inshore fishing. It features a floating body paired with a precision-tuned diving lip to have the LipStick Shadd run just below the surface of the water. Helping to k...
ATF stopped enforcing NFA approval and registration for suppressors, SBRs, SBSs and AOWs on October 9. The 4473s, NICS checks, SOT, SBR delivery gap and state-law walls all stayed put — and that is where a dealer's risk now sits.
ATF no longer requires NFA registration for suppressors, SBRs, SBSs and AOWs. GOA says Pennsylvania's Section 908 leaves owners exposed. Read the original story: Federal NFA Paperwork Ended October 9, but GOA Says Pennsylvania’s Section 908 Still Leaves Suppressor and SBR Owners Facing Misdemea...
Glendale, AZ loss prevention worker shot and killed a man investigators say reached for a 9mm after being told to leave the store. Read the original story: 32-Year-Old Glendale Loss Prevention Worker Shoots and Kills Man Who Investigators Say Reached for a 9mm After Being Told to Leave Beauty Sup...
Iowa appeals court: a profane food pantry tirade was illegal activity that restored the duty to retreat under stand-your-ground law. Read the original story: Iowa Court of Appeals: Profane Tirade at a Salvation Army Food Pantry Was Disorderly Conduct That Stripped Stand-Your-Ground Protection Bef...