How FFL Dealers Get Found and Win Suppressor Transfers

Suppressor and NFA transfer demand is the biggest under-managed revenue line at most FFLs. Here is the growth playbook to capture it, plus how customers find an FFL dealer near them.

By Gary Stone •

6 Shooting Tools That Have Made Us Better Riflemen

It’s not just new cartridges and high-B.C. bullets that allow us to be more effective rifle shooters The post 6 Shooting Tools That Have Made Us Better Riflemen appeared first on Outdoor Life.

By Tyler Freel •

Minn Kota Powered by Humminbird Imaging for a Seamless System

The next big step for Minn Kota and Humminbird is here. After decades of partnership helping anglers find fish and stay on them with precise boat control, they are going to become one seamless fishing system. From here on out, both companies will now be integrated into one company and live on as ...

By Eugene L. •

FFL Direct: ATF's Trace API and the Registry Fight

ATF pitched an opt-in API that answers trace requests straight from a dealer's recordkeeping system, while Congress asked the White House to dismantle a 1.4 billion-record database. Here is what that collision means for your shop, your vendor, and your counter staff.

By Fred Thompson •

Leupold RX-5000 Adds Hornady 4DOF and Precision Cut Archery

Firmware updates that actually add capability instead of just patching bugs are rare enough to be worth reporting. Leupold is pushing two ballistic solvers to the RX-5000 handheld rangefinder, and both are free downloads through the Leupold Control App over Bluetooth. New and existing units both ...

By Sam.S •

How the AMPV Killed the M113

If you spend five minutes talking to anyone who has served in an Armored Brigade Combat Team, they’ll tell you that the tanks and infantry fighting vehicles usually get all the glory. The public fixates on the 120mm smoothbore cannons and 25mm Bushmaster chainguns punching holes in targets acro...

By Mason Berryman •

Orchid Launches FFL Marketing a Gun Store Can Buy

Orchid launched a Firearm Digital Marketing service for gun stores on Sept. 29, built around the channels Google, Meta and TikTok closed to FFLs: local search, cart recovery, email and marketplace listings.

By Fred Thompson •

Front Line Friday #34: Drone and Tech Tools Entering Patrol Work

Welcome back to Front Line Friday. This week is an editorial, and the topic is the wave of drones, license plate readers, and other technology moving into patrol work, and what actually changes officer capability versus what just moves money around. Front Line Friday is brought to you by Dead Air...

By Tom R •

FFL News: Suppressors, Glock Bans and 1.4 Billion Records

DOJ formally let the suppressor ruling stand and ATF told dealers in Dallas it will not cite 4473 transfers of cans. Plus Connecticut's Glock ban blocked, California's roster counter-move, and why 1.41 billion trace records matter to your paperwork.

By Fred Thompson •
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