Why “Knockdown Power” Fails Every Big Game Hunter

Watch enough hunting footage and you’ll see the same two outcomes with the same cartridge. An animal shot squarely through the lungs and heart sometimes runs 30, 40, or 50 yards before it expires, and other times falls where it stood. Hunters describe loading an identical cartridge and bull...

By James Chen •

Shakespeare Micro Series Adds Light and Ultralight Rods and Reels

Shakespeare has sold Micro rods and combos for years, and the brand is now building that name out into a full light-tackle series. The expanded Micro series covers spincast and spinning reels, casting, spinning, and travel rods, and a handful of complete combos, all built around light and ultrali...

By Sam.S •

6 Motion Decoy Tactics That Actually Finish Ducks

Motion in a decoy spread works because live birds are never still, and ducks are naturally wired to pick out certain kinds of movement. Water that sits dead still will push birds beyond shotgun range, while a spread with ripples, swimmers, and spinning wings reads as a feeding, resting flock. The...

By James Chen •

Google Business Profile for FFL Dealers: The Near-Me Playbook

Paid distribution is closed to gun shops, which makes the map pack the whole funnel. A practical Google Business Profile setup for FFL dealers: the fields that decide the click, what gets a profile suspended, and the facts buyers verify before they call.

By Sara Owens •

SORD X Mossy Oak Collab – Ready for the Woods

Generally, when you hear about SORD knives, you think fishing, but that’s not the case with these three new Mossy Oak Bottomland themed hunting knives. The new SORD X Mossy Oak Collab is three hunting-centric knives inspired by SORD users using their fillet knives in the woods. The first kn...

By Eugene L. •

NYPD Exposed for Illegal Delays in Firearms Licensing

New York law requires handgun licensing officials to act on applications within six months unless qualifying delays are explained in writing. Arbalest Group is demanding action from NYPD Commissioner Jessica Tisch over alleged violations of that deadline.

By Roger Katz •

Zeiss Expands the Conquest Apia Spotting Scope Family to Four Models

Six months ago, a compact angled spotting scope called the Zeiss Conquest Apia 65A showed up with a simple pitch: Zeiss optics, low weight and an affordable price. Now the family has grown. VALYRA  has announced the Conquest Apia 85A, two straight models and a batch of eyepieces and accessor...

By Eric B •
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