Element Optics Launches Helix HD 1-8x24 LPVO

New LPVOs are always welcome, and Element Optics shows up here with their Helix HD 1-8x24. This is a new low-power variable optic built for hunting and tactical use at close to intermediate ranges. The scope joins the existing Helix HD family, which up to this point has centered on higher magnifi...

By Eric B

How a 45-Day Moratorium Becomes a Permanent Gun Store Ban

Two Southern California jurisdictions froze new firearms retailer approvals within two weeks of each other. The mechanism was not a gun law — it was land use, and it moves faster than anything most dealers track.

By Claire Eason

FFL SEO: Ranking on Page One With Zero Clicks

28 days of FFL Search search data: 'ffl license' ranks 7.8 with 70 impressions and zero clicks, while the lookup-and-locator queries that convert sit past position 75 in Google. Here is the snippet audit — and the rewrites — that fix both.

By Sara Owens

The Rimfire Report: Remington’s Discontinued Standard Target 40gr RN

I’ve been shooting rimfire long enough to see more than a handful of rimfire ammo types go the way of the dodo. Today’s is a particular shame, simply because of how consistent and clean the original formula was. I’m of course talking about Remington’s now-discontinued Stan...

By Luke C.

Ammunition Depot Launches AmmoVault, an Ammo Reserve You Can Build $5 at a Time

Ammunition Depot launched AmmoVault on Aug. 27, and I set up an account to see what it actually does. The short version: it’s a way to build an ammo reserve over time without buying a whole case at once. You pick the ammo, set a budget, and you can start with as little as five […] Rea...

By Luke McCoy

FFL News Digest: Suppressor Reality, 7 Months of Sales Growth

Four FFLs reportedly passed ATF inspections after 4473-only suppressor transfers, August gun sales rose for a seventh straight month, and the Third Circuit revived NSSF's challenge to New Jersey's gun industry liability law.

By Fred Thompson

Where FFL Dealers Win Customers in 2026: Search, Text, Tech

Bing query data for FFL Search shows gun buyers searching in volume and clicking in fractions. Here is how FFL dealers capture that demand: sharper promises in search, compliant text follow-up, and a faster transfer experience.

By Fred Thompson

The Duckling on the Water: Oliver Ngy’s Bass Story

Oliver Ngy does not fish the way most anglers do, and that is the point. At 41, the California native has built a name as a big-bass specialist by refusing to run anyone else’s program. Toss him into unfamiliar water and he’ll tie on something twice the size of what’s working �...

By James Chen
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