They Built a Rifle Cartridge That Could Change Hunting and Shooting Forever

Federal's Peak Alloy lead engineer and its rifle product line manager explain where the Peak Alloy came from, the challenges with the 7mm Backcountry introduction, and why 80,000 psi doesn’t mean more recoil or a burned-out barrel The post They Built a Rifle Cartridge That Could Change Hunting ...

By Alex Robinson •

Hevi-Shot is Now HEVI! New Look, Logo, Website, Ammo, and Attitude

HEVI-Shot is the company that’s always been known for making upland and waterfowl loads that hit harder. This has been understood by hunters for years, and this unspoken agreement amongst their customer base is what the same company is leaning harder into now. HEVI-Shot is officially - HEVI...

By Adam Scepaniak •

Technical SEO for FFL Dealers: The 9-Point Site Audit

Most gun shops don't have a marketing problem — they have a plumbing problem. Nine technical fixes, in the order that gets an FFL's pages crawled, indexed, and found by nearby buyers.

By Sara Owens •

Derya EX1300: New Double-Barrel Bird Blaster

Derya is a Turkish manufacturer, founded in 1998, and selling guns all over the world. They sell mostly tacticoolish shotguns and .22LR rifles, and lots of handguns. But sometimes they mix stuff up with Fudd-friendly material like the EX1300. Here’s what they tell us about it:

By Zac K •

Q4 2026 FFL Market Forecast: What the Data Says Now

August splits the market in two: adjusted firearms checks up 2.2 percent, NFA checks up 201.6 percent. Here is what the data says about FFL inventory, transfer revenue and the next 90 days.

By Mark Edwards •
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