Berkley Shrimperor – Built to Rule Inshore

Makers of Gulp and PowerBait soft plastics, Berkley Fishing is back with another high-quality inshore lure with the new PowerBait Shrimperor. This is a new shrimp imitation that combines an ultra-realistic shrimp profile with lifelike leg movements, a natural gliding action, and a durable line-th...

By Eugene L. •

M40 Sniper Rifle – A Vietnam War Icon

The M40 rifle might be the most recognizable of all American sniper rifles. Its birth coincided with a need for a precision instrument in the steamy jungles of Vietnam, and its legacy was built by those who relied on its performance. Its accuracy, reliability, and endurance have given rise to a g...

By Cory Ross •

Lodestar Adds Red, Green and Gold Dot Options to the LNK9

Red, green or gold: Lodestar Technology has put the choice of reticle color into the LNK9 lineup. The LNK9 now comes in three new optics configurations, with a 2 MOA Green, Red or Gold Dot reticle. The new options give owners more say over the sight picture, while keeping the features, performanc...

By Eric B •

POTD: Manufrance Seven-Shot Volley Rifle – Seven Barrels, One Pull

Welcome to today’s Photo of the Day! Here we have a rifle built for a job that doesn’t exist anymore. This is a Manufrance seven-barrel volley gun in 30 rimfire, made in St. Étienne, France, sometime in the 1880s or 1890s for the professional hunting market. The idea was simple and a...

By Sam.S •

TFB Behind the Gun #240: Inside PSA with Cameron Tapler

This week, I'm joined by Cameron Tapler, Director of Branding and Product Management at  Palmetto State Armory  and the face most people see on PSA’s growing YouTube Channel. Cameron didn't come up through marketing. He started at PSA nearly a decade ago as a compli...

By Luke C. •

S&W Buys Savage: A Growth Playbook for Independent FFLs

Smith & Wesson's $160 million purchase of Savage Arms puts two major long-gun lines under one roof. A practical growth playbook for independent FFL dealers: audit your supplier concentration, lock terms while two reps still compete, and make sure local buyers can actually find you.

By Gary Stone •
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