Regulatory Whiplash Hits FFLs as States Push Back on Reform

Federal ATF reforms, aggressive state pushback, and a pivotal Supreme Court docket are creating regulatory whiplash for FFL dealers. Here is what the divergence means for your shop and how to plan around it.

By Claire Eason

Trump Establishes Military Spouse Commission

President Donald J. Trump signed an executive order in the Oval Office today establishing the President’s Military Spouse Commission. The commission, which is authorized by Executive Order 14415, will provide recommendations for improving the quality of life for military spouses by addressi...

By Eric G

Street Sweeping With the Armsel Striker

Every gun writer keeps a mental list of firearms they'd shoot exactly once and never need to shoot again, mostly out of morbid curiosity rather than any real desire to own one. One such gun I recently crossed off my bucket list is the   Armsel Striker , which has sat near the top o...

By Luke C.

POTD: British Army Tests Mossberg 590M (L351A1) For Drone Defense

Troops from D Company, 2nd Battalion, Royal Anglian Regiment have been evaluating the L351A1, the British Army's designation for the Mossberg 590M, as part of ongoing counter-UAS experimentation. The platform represents a tactical evolution in close-range air defense, offering ground units r...

By Eric B

Alpha Industries Introduces 3-Color Desert Capsule

Alpha Industries has long been known as a government contractor for flight jackets. In the recent past they’ve also introduced civilian clothing, or fashion items if you will, inspired by military designs. Their latest go is a capsule featuring the 3-Color desert camouflage pattern adopted ...

By Eric G

FFL Keyword Strategy: Win 'FFL Transfer Near Me' Searches

FFL dealers are losing transfer customers to competitors who rank for local searches. This practical keyword and technical SEO guide shows how to win "FFL transfer near me" traffic — and how to capitalize on regulatory news spikes.

By Sara Owens

FFL Local SEO: 7 Steps to Rank in Gun Searches

Local search is where FFL dealers win or lose customers. A practical 7-step guide to keyword strategy, Google Business Profile optimization, technical SEO, and content that captures regulatory-driven search demand.

By Sara Owens
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