Why Everyone Wants Montana — And Why Montanans Are Fed Up

Ask a lifelong Montanan how they feel about the steady stream of newcomers, and you may get pointed to a sign hanging in a Bozeman bar. It reads that you should welcome yourself to Montana while remembering you are a refugee, not a missionary. The message is blunt, but it captures a tension that ...

By James Chen •

Fudd Friday: Why Are Y'all Sleeping On The .243?

Like so many hunting calibers of the 20th century, particularly in the sub-30 caliber segment, the .243 Winchester is a descendant of wildcatter experimentation. As early as the 1940s, Warren Page was experimenting with .243-caliber rounds, and when the Winchester .308 was released in the early 1...

By Zac K •

Orchid Launches FFL Marketing a Gun Store Can Buy

Orchid launched a Firearm Digital Marketing service for gun stores on Sept. 29, built around the channels Google, Meta and TikTok closed to FFLs: local search, cart recovery, email and marketplace listings.

By Fred Thompson •

Blast from the Past: M1A-A1 Bush Rifle

Editor’s Note: This piece was crafting as a special retro-style “mini-magazine” within the Winter 2026 print issue of The Armory Life. We styled it to look as though it had been published back when the author was a young teenager poring over his collection of Springfield Armory catalogs. Yo...

By Mike Humphries •

The Dueling Roots of the Old West Gunfighter

The lone gunman squaring off in a dusty street, hand hovering over a low-slung holster, is one of the most durable images in American gear culture. Its origin lies not on the frontier but in the East, in a formal ritual imported from Europe and practiced for decades by prominent men in the young ...

By James Chen •

Why the Right Spot Beats the Comfortable Tree

The trees that feel best to sit in are rarely the ones that put a mature buck in front of you. Hunters gravitate toward straight, comfortable, easy-to-reach trees with open sightlines because those spots feel safe and pleasant. Deer, and especially older bucks, do not live where you feel most at ...

By James Chen •
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