With ATF regulatory reforms creating new opportunities and market momentum surging into 2026, FFL dealers have a rare window to grow. This guide covers online marketplace strategy, POS upgrades, compliance marketing, SMS campaigns, and revenue diversification — a five-point playbook for the rest of the year.
I’m the guy who, once I find a good piece of gear, I’ll probably only use that one thing for the next year as much as possible. Back in 2024, I reviewed the WorkSharp Precision Adjust knife sharpener and it quickly became my go-to for maintaining edges on everything from kitchen blad...
My first real interaction with the CRKT Daktyl was during a guided tour of Columbia River Knife & Tool’s (CRKT) Portland, Oregon facility. In contrast to all of the other knives on the table during the intro meeting, the Daktyl looked distinctly like less of a knife and more like a piec...
Learn how to optimize your Google Business Profile for your gun shop or FFL dealership. This step-by-step guide covers categories, citations, reviews, posts, and local SEO tactics tailored for firearms retailers.
Whether it’s for your latest hog hunt, prairie dog cull, or you’re just trying to get some reps in with the carbine at the range, XTech Tactical’s new X-Flare and X-Flare Digital magwells are built to close that gap on your old AR-platform hunting rifles, claiming a funnel openi...
Learn how to dominate local search in 2026 with this complete local SEO guide for FFL gun shop owners — covering Google Business Profile, citations, reviews, on-page SEO, and more.
I have spent plenty of weekends on the clock in all sorts of competitions and classes, including Rimfire PRS , along with a handful of smaller regional and private precision matches, but until this year I had never shot in an NRL Hunter match , and I had never so much as watched its parent discip...
If you’ve been keeping track of my ongoing ammunition testing series, you know we’ve been dabbling a bit on both ends of the spectrum of cost and reputation. On the higher end of the spectrum, we’ve been slowly going through ELEY’s catalog of 22LR offerings; today we&rsquo...
The Trump administration is moving certain firearm suppressors from the State Department’s military-oriented export system to the Commerce Department, reducing regulatory barriers for American manufacturers and hunters traveling overseas.
What Z87+ actually means, why fit matters more than tint, and the care mistakes that ruin good lenses. A practical guide to protective eyewear for the range.