Where FFL Dealers Win Customers in 2026: Search, Text, Tech

Bing query data for FFL Search shows gun buyers searching in volume and clicking in fractions. Here is how FFL dealers capture that demand: sharper promises in search, compliant text follow-up, and a faster transfer experience.

By Fred Thompson

S&W Bodyguard 2.0 Now Comes Factory-Fitted with Viridian RFX1

Smith & Wesson isn't making you guess anymore. The company is now shipping the Bodyguard 2.0 factory-fitted with Viridian's RFX1 green dot reflex sight, available across three configurations that cover the thumb-safety divide and compliance landscape. At $599 MSRP, you're getti...

By Eric B

Fascinating Failure: The .45 Winchester Magnum

Though it’s been about a century and a quarter since John Browning first graced us with the .45 ACP, it’s not tremendously difficult to see why it’s still with us. While some gravitate to the cartridge due to nostalgia or a connection with America’s military past, just as many people reco...

By Clayton Walker

Whitetail Numbers: How Many Deer Roam North America

Roughly 30 to 35 million white-tailed deer live on the North American landscape today. That figure comes from the National Deer Association, which surveyed state and provincial wildlife agencies across the continent to build its estimate, and it lines up with independent research putting the curr...

By James Chen

Wheelgun Wednesday: Rails - A New Era Dawns for Revolvers

Midweek already and it’s time for another episode of TFB’s Wheelgun Wednesday . Today we’ll look at some very interesting upgrades for the Smith & Wesson L Frame revolvers with 6-inch barrels. Midwest Industries shows the new Bounty Hunter Rail System, a full-length alu...

By Eric B

Why Consistent Ammo is Accurate Ammo

Picture this: you drive out to the range with a rifle you know is zeroed. You spent good money on a scope, so you have a crystal-clear, parallax-free view of your target. You get your rifle set up on a good rest, chamber a round, and pull the trigger to the rear. You are rewarded Read More The po...

By Clayton Walker

The Truth About Alligator Gar, Ryan’s Dinosaur Fish

For much of the last century, the alligator gar carried a reputation that got it killed on sight. Anglers across its range treated the armor-plated, toothy giant as a nuisance that ate bass, crappie, and every other fish worth catching. That view has flipped. The species now has a cult following ...

By James Chen

Baffle Replacement and Suppressor Repair: Who Can Do It and How

Baffle strikes happen. What matters next is recognizing the damage, knowing when to stop shooting and understanding who can actually repair your suppressor. The post Baffle Replacement and Suppressor Repair: Who Can Do It and How appeared first on The Truth About Guns.

By Luke Cuenco
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