Two Biggest First-Time Gun Buyer Mistakes

The internet is absolutely lousy with stories of bad gun store clerks. I’m sure you’ve heard the tropes before: the owner who’s too busy chatting with his buddies to make a sale, the counter commando who denigrates every brand but one, and the fella that wants to get $2,000 for a clapped-ou...

By Clayton Walker •

FFL Keyword Strategy: Win 'FFL Transfer Near Me' Searches

FFL dealers are losing transfer customers to competitors who rank for local searches. This practical keyword and technical SEO guide shows how to win "FFL transfer near me" traffic — and how to capitalize on regulatory news spikes.

By Sara Owens •

Walther PDP Pro-E Ledger: Vortex Sight, Desert Camo, 300 Only

Custom & Collectable Firearms built “The Ledger” around a practical premise, then let aesthetics follow function. The result is a limited-run PDP Pro-E Compact. Only 300 will be built, each sequentially numbered, each wearing a desert camouflage Cerakote finish paired with Walther...

By Eric B •

FFL Local SEO: 7 Steps to Rank in Gun Searches

Local search is where FFL dealers win or lose customers. A practical 7-step guide to keyword strategy, Google Business Profile optimization, technical SEO, and content that captures regulatory-driven search demand.

By Sara Owens •

Millennium Marine Big Daddy BD-100 Adds a Wider Boat Seat

Some of us just need more room in the seat, and Millennium Marine answered that at ICAST earlier this past month with the Big Daddy Boat Seat, model BD-100. It is built on the same platform as the company’s popular B-100, with the seating surface stretched out for anybody who finds a standa...

By Sam.S •

Yamaha Is Ending In-House Side-by-Side Production at Its Georgia Plant

Yamaha will stop in-house Side-by-Side production at its Newnan, Georgia plant after the 2026 model year and refocus on ATVs, Golf Cars, and Personal Watercraft. The company says it is not exiting the SxS category. The post Yamaha Is Ending In-House Side-by-Side Production at Its Georgia Plant ap...

By AllOutdoor Staff •

Shell Shock Technologies Launches NAS3 Primed Cases in .308 and 5.56 NATO

Factory-primed nickel alloy rifle cases bring Shell Tech’s lightweight, corrosion-resistant NAS3 platform to precision, hunting, and duty-grade custom rifle ammunition assembly. Eubank, KY (August 2026) – Shell Shock Technologies, LLC. (SST), a leading innovator in the ammunition industry, to...

By Eric G •
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