Regulatory Whiplash Hits FFLs as States Push Back on Reform

Federal ATF reforms, aggressive state pushback, and a pivotal Supreme Court docket are creating regulatory whiplash for FFL dealers. Here is what the divergence means for your shop and how to plan around it.

By Claire Eason

Street Sweeping With the Armsel Striker

Every gun writer keeps a mental list of firearms they'd shoot exactly once and never need to shoot again, mostly out of morbid curiosity rather than any real desire to own one. One such gun I recently crossed off my bucket list is the   Armsel Striker , which has sat near the top o...

By Luke C.

POTD: British Army Tests Mossberg 590M (L351A1) For Drone Defense

Troops from D Company, 2nd Battalion, Royal Anglian Regiment have been evaluating the L351A1, the British Army's designation for the Mossberg 590M, as part of ongoing counter-UAS experimentation. The platform represents a tactical evolution in close-range air defense, offering ground units r...

By Eric B

FFL Keyword Strategy: Win 'FFL Transfer Near Me' Searches

FFL dealers are losing transfer customers to competitors who rank for local searches. This practical keyword and technical SEO guide shows how to win "FFL transfer near me" traffic — and how to capitalize on regulatory news spikes.

By Sara Owens

Shell Shock NAS³ Primed Cases: .308 and 5.56 Now Available

Shell Shock Technologies' product lineup just got a meaningful expansion with the introduction of factory-primed NAS³ cases in .308/7.62x51mm and 5.56 NATO/.223 Remington. For those already invested in the company's proprietary nickel-alloy platform, this is a straightforward value...

By Eric B

FFL Local SEO: 7 Steps to Rank in Gun Searches

Local search is where FFL dealers win or lose customers. A practical 7-step guide to keyword strategy, Google Business Profile optimization, technical SEO, and content that captures regulatory-driven search demand.

By Sara Owens

New One Horse Factory-Configured FRS Pistols

One Horse just took its factory-tuned Express platform and chopped it down to 10.5 inches, and if you’ve ever fought with a mistimed or untuned forced reset selector, you already understand this is a release worth paying attention to. The Express Series is expanding with two new pistols, th...

By Luke Cuenco

Millennium Marine Big Daddy BD-100 Adds a Wider Boat Seat

Some of us just need more room in the seat, and Millennium Marine answered that at ICAST earlier this past month with the Big Daddy Boat Seat, model BD-100. It is built on the same platform as the company’s popular B-100, with the seating surface stretched out for anybody who finds a standa...

By Sam.S

Turret to Trenches: The M240 Machine Gun

Some 650 to 950 rounds per minute. That is the exact mathematical formula required to turn an enemy formation’s fighting spirit into a desperate desire to simply survive. The United States military has spent decades crafting and perfecting this formula and has ensured its fighting men and women...

By Mason Berryman
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