SIG SAUER's new Celerant-powered dealer locator sends online shoppers straight to local dealers with live in-stock inventory. It is free, high-intent traffic - but only for dealers whose stock actually shows up.
In 1969, an armed citizen named Richard Davis shot it out with a trio of armed robbers and survived — but was hit a couple of times during the melee. Deciding that there had to be something better to stop bullets with than one’s own flesh, he conceived soft, concealable body armor and became ...
Virginia's FAIR Unit can now investigate and sue firearm dealers under the state's reasonable-controls standard. Plus: why SIG SAUER's new dealer locator makes accurate in-stock data a marketing asset.
The DOJ says San Jose's $1,591 concealed carry permit fee is unconstitutional and has given the city days to fix it. Read the original story: “Constitutional Rights Aren’t for Sale”: Harmeet Dhillon Puts San Jose on a Six-Day Clock Over Its $1,591 Carry Permit Fee
Shelly Sayer’s bull moose from Idaho’s South Hills carries a preliminary net score of 208 1/2 inches, enough to unseat a Boone and Crockett Shiras world record that has stood since 1952. If the numbers hold after the required drying period, the Idaho native will own the top spot in th...
Picture this: you drive out to the range with a rifle you know is zeroed. You spent good money on a scope, so you have a crystal-clear, parallax-free view of your target. You get your rifle set up on a good rest, chamber a round, and pull the trigger to the rear. You are rewarded Read More The po...
How to look up an FFL license the right way: the official free ATF eZ Check database, dealer directory shortlisting, what the license data really means, and the local SEO consistency that helps dealers win lookup traffic.
A Vancouver homeowner recognized a bike theft suspect from a neighbor’s security video and held him at gunpoint. He now faces arson charges. Read the original story: Armed Vancouver Homeowner Detains Man Deputies Now Say Torched a Furniture Warehouse and a Vintage Rail Car
Low-cost, high-ROI growth tactics for FFL dealers: capture transfer customers, sell accessories, add NFA services, and fix your local SEO.
Something that firearm owners likely don’t ponder is the history of safes; what keeps our valuables protected. Over time, the term safe could be viewed pretty loosely. From hiding money under your mattress, placing it in a treasure chest and burying it like a swashbuckling pirate, having it...