The Fire in Thun: When One Plant Owns Your Backorder

One fire at a single Swiss plant is now a line item on dealer backorder reports. The work that follows is deposits, allocation status and honest lead times — not guessing at dates.

By Claire Eason •

Structured Data for FFL Dealers: What Google Still Reads

Your shop's schema markup is probably inert. Here are the two fields Google actually requires, the three markup habits that stopped earning anything in 2026, and how to make your site, profile, and listing agree.

By Sara Owens •

Palmetto State Armory Starts Shipping Short-Barreled Rifles Without a Form 4 to 17 States, and Its Seat as an Original Plaintiff Puts a Court Injunction Behind the Sales

Palmetto State Armory now ships short-barreled rifles without ATF Form 4 to 17 states, including Texas. Here’s what the injunction covers. Read the original story: Palmetto State Armory Starts Shipping Short-Barreled Rifles Without a Form 4 to 17 States, and Its Seat as an Original Plaintiff Pu...

By Luke McCoy •

Ruger's Wednesday Print: 3 Numbers That Set Your Q4 Order Book

Ruger reports Wednesday into a market where checks rose 2.5% but retail units fell 7.8%. Sell-through, distributor inventory and average selling price are the three lines that should set an FFL dealer's first-quarter order book.

By Mark Edwards •
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