ATF Direct-to-Home Shipping Rule: What FFLs Face Next

ATF's direct-to-home shipping proposal could undercut transfer revenue, courts are reshaping enforcement, and retail tech is moving fast — the week's top stories for FFL dealers, with the publisher's take.

By Fred Thompson

Direct-to-Home Gun Shipping: What FFL Dealers Should Do Now

The ATF's proposed direct-to-home delivery rule could reroute online gun sales around the local transfer counter. Claire Eason breaks down the timeline, the state-level and court obstacles, and the revenue moves dealers should make before the rule lands.

By Claire Eason

Local SEO for FFL Dealers: Win the 'Gun Store Near Me' Search

Most gun buyers start with a local search. Here's the local SEO playbook — Google Business Profile, reviews, local keywords, and technical fixes — that gets your FFL shop into the map pack and in front of nearby buyers.

By Sara Owens

Colorado's New Semiautomatic Firearm Purchase Rules Are Now in Effect

CPW says the August 1 provisions apply to purchases and transfers occurring on or after that date. The agency's implementation material distinguishes the new process from a registry of firearms already owned: the system records cards, training, and purchase eligibility, not a list of an indi...

By Josh C

Front Line Friday #27: Less-Lethal Tools and When They Actually Work

Welcome back to Front Line Friday. This week is an editorial, and the topic is less-lethal tools: Taser, OC spray, baton, and beanbag, and the gap between how they perform on the training mat and how they perform on a wet sidewalk at 2 a.m. Front Line Friday is brought to you by Dead Air Silencer...

By Tom R
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