How to Look Up an FFL License: Complete Guide (2026)

How to look up an FFL license the right way: the official free ATF eZ Check database, dealer directory shortlisting, what the license data really means, and the local SEO consistency that helps dealers win lookup traffic.

By Sara Owens •

The Geissele HICAR - Hypervelocity Improved Capability Assault Rifle

Back in May, when NSWC Crane  posted the Hypervelocity Improved Capability Assault Rifle (HICAR) solicitation, I closed my article  by asking whether any currently available carbine platform was genuinely built to handle sustained fire at 82,000 PSI, or whether every vendor would need a...

By Eric B •

Local SEO for FFL Dealers: Win "FFL Near Me" Searches

FFL dealers live and die by local customers. Here's the six-step playbook to rank for 'FFL dealers near me' searches: Google Business Profile, per-market landing pages, NAP consistency, reviews, technical basics, and measurement.

By Sara Owens •

Congressman Presses ATF for Answers on Suppressor Ruling

Rep. Tracey Mann is demanding answers from the ATF about suppressor registration, pending Form 4 applications, and how the agency plans to implement the recent federal court ruling. The post Congressman Presses ATF for Answers on Suppressor Ruling appeared first on The Truth About Guns.

By TTAG News Contributor •

Retail FFLs Are Dwindling: 5 Growth Strategies That Still Work

Retail FFL numbers are falling while direct-to-home shipping and online marketplaces rise. These five growth strategies — local search, NFA authority, used-gun digitization, transfer revenue, and rule-change positioning — still work for dealers who execute.

By Gary Stone •
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