How to Look Up an FFL License: Complete Guide (2026)

How to look up an FFL license the right way: the official free ATF eZ Check database, dealer directory shortlisting, what the license data really means, and the local SEO consistency that helps dealers win lookup traffic.

By Sara Owens •

Backfire Turret Tags

I have always appreciated gear that solves a real problem without unnecessarily complicating things. In the world of long-range shooting and hunting, there is already enough information for shooters to manage between environmental conditions, ammunition selection, ballistic data, wind calls and r...

By Scott Conditt •

Smith & Wesson Model 1854 America 250: Heritage Double Duty

Smith & Wesson marked the nation's 250th anniversary with a rifle that carries two origin stories on a single receiver. The Model 1854 America 250 Limited Edition lever gun honors both 1776 and 1854, the year Horace Smith and Daniel Wesson patented their first lever action, a lineage the...

By Eric B •

Local SEO for FFL Dealers: Win "FFL Near Me" Searches

FFL dealers live and die by local customers. Here's the six-step playbook to rank for 'FFL dealers near me' searches: Google Business Profile, per-market landing pages, NAP consistency, reviews, technical basics, and measurement.

By Sara Owens •

The Rimfire Report: PMAC Supernova .22LR Tracer - Plink In Color

I don’t think anyone would deny that rimfire is equally as valuable as a training cartridge as it is as a recreational one. While tracers are primarily designed for military use, most often in automatic guns, they are neither impossible to find nor illegal to purchase in the civilian world....

By Luke C. •

PROOF Research Expands PXT Barrels With Steel Competition Blanks

PROOF Research launched its PXT barrel technology back in May, and last week the company widened the lineup in a big way. The PXT expansion adds a new category of steel competition blanks, more pre-fit options, and fresh caliber choices, pushing the technology onto more platforms than the launch ...

By Sam.S •

How to Shoot Your First USPSA Match

A fun aspect of owning firearms is actually getting to shoot the weapon as part of your training. After spending some time lane shooting at your local range, you’ll likely find yourself seeking ways to take your skills to the next level. A great outlet for this is competitive shooting....

By Grace Torrence •

Flying with Guns: Episode 67 – Southwest from New Orleans to Las Vegas

Episode 67 of Luke McCoy's flying with firearms series covers a Southwest flight from New Orleans to Las Vegas. He walks through a smooth check-in at MSY, declaring a handgun in a Condition 1 case, and introduces a new product: USA Carry Travel Tags featuring a QR code linking directly to airline...

By Luke McCoy •
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