Appointment-Only FFLs: What Customers Need to Find You

A new Illinois ordinance lets up to five home-based, appointment-only gunsmithing and transfer operations open their doors. For FFLs with no storefront, the entire business is being findable — here is the growth playbook.

By Gary Stone •

The Federal NFA Paperwork Is Gone. The States Are the Rulebook.

ATF's October 9 guidance ended federal NFA approval and registration nationwide, but it left state law in charge. What FFL dealers must verify before a transfer, where Georgia, Washington, Ohio and Wisconsin still bite, and how customers find a dealer who knows the answer.

By Claire Eason •

Q4 for FFL Dealers: A 63-Day Marketing Countdown

ATF says its NFA guidance is weeks away, the 18-to-20 buyer segment is opening, and the revised Form 4473 will not land until after the holidays. Here is the week-by-week plan for the 63 days that decide a dealer's year.

By Gary Stone •
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