FFL News: DOJ Won't Appeal NFA Ruling; Virginia Dealer Unit

The administration won't appeal the Texas NFA ruling, but the injunction covers members and customers of the plaintiffs, not the general public — 4473, NICS and Section 922(b)(4) all still apply. Plus Virginia's new FAIR enforcement unit, the FBI's NICS Monitoring confirmation, and the state-level split on registration.

By Fred Thompson •

Manufacturer Dealer Locators: The Free FFL Growth Channel

SIG SAUER's new Celerant-powered dealer locator sends online shoppers straight to local dealers with live in-stock inventory. It is free, high-intent traffic - but only for dealers whose stock actually shows up.

By Gary Stone •

Virginia's FAIR Unit Is Live: What FFL Dealers Face Now

Virginia's FAIR Unit can now investigate and sue firearm dealers under the state's reasonable-controls standard. Plus: why SIG SAUER's new dealer locator makes accurate in-stock data a marketing asset.

By Fred Thompson •

How a 45-Day Moratorium Becomes a Permanent Gun Store Ban

Two Southern California jurisdictions froze new firearms retailer approvals within two weeks of each other. The mechanism was not a gun law — it was land use, and it moves faster than anything most dealers track.

By Claire Eason •

Out of this World! NEW Federal Glow-in-the-Dark Cosmic Target Loads

A craze that has been sweeping across many local shotgun clubs is nighttime trap and clay pigeon shooting. This typically entails glow-in-the-dark clay pigeons, but without wads or target loads that you can also see, you may not know how or why you’re missing. All this being said, Federal k...

By Adam Scepaniak •

FFL SEO: Ranking on Page One With Zero Clicks

28 days of FFL Search search data: 'ffl license' ranks 7.8 with 70 impressions and zero clicks, while the lookup-and-locator queries that convert sit past position 75 in Google. Here is the snippet audit — and the rewrites — that fix both.

By Sara Owens •
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