Technical SEO for FFL Dealers: The 9-Point Site Audit

Most gun shops don't have a marketing problem — they have a plumbing problem. Nine technical fixes, in the order that gets an FFL's pages crawled, indexed, and found by nearby buyers.

By Sara Owens •

Bergara Premier Competition Elite: The New Standard for Precision

I was fortunate to be invited to this year’s Bergara/CVA YouTuber’s Experience event at The R&K Hunting Company in Wyoming, where shooters, content creators, GunTubers, and writers shot new and existing CVA and Bergara products. We shot various-caliber hunting rifles, competition bolt gun...

By Kenzie Fitzpatrick •

Q4 2026 FFL Market Forecast: What the Data Says Now

August splits the market in two: adjusted firearms checks up 2.2 percent, NFA checks up 201.6 percent. Here is what the data says about FFL inventory, transfer revenue and the next 90 days.

By Mark Edwards •

Front Line Friday #33: School Safety and the Preparation Gap

Welcome back to Front Line Friday. This week is an editorial, and the topic is the gap between the school safety plan sitting in a binder and the response capability that actually shows up when the call comes in. Front Line Friday is brought to you by Dead Air Silencers , whose support keeps this...

By Tom R •

NFA Guidance 'Weeks Away': What ATF Told Dealers in Dallas

ATF's director and chief counsel spent three days with FFLs in Dallas. The NFA guidance dealers have waited for is close but unsigned, 4473 suppressor transfers will not be cited, and the new Form 4473 slips past the holidays. What was actually said - and what to do with it.

By Fred Thompson •
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