Technical SEO for FFL Dealers: The 9-Point Site Audit
Most gun shops don't have a marketing problem — they have a plumbing problem. Nine technical fixes, in the order that gets an FFL's pages crawled, indexed, and found by nearby buyers.
Posts about "split"
Charter Arms Walker Series 8-Shot Ultra-Compact Rimfire Revolvers
Rimfire carry guns occupy a strange spot. Nobody argues .22 LR is ideal for defense, but plenty of shooters can’t run a centerfire snub comfortably, and eight rounds of rimfire you can actually shoot beats five rounds of .38 you flinch through. Charter Arms built the new Walker Series for e...
TFB Weekly Web Deals 206: Deals for September 28th, 2026
Sale Price: $49.49
Chasing Fall Giants: A Spin Angler’s Trout Playbook
Fall gives spin anglers a real edge on big trout, and the reason comes down to what the fish are eating. From late spring through the middle of September, wild trout across much of the country are locked onto aquatic insects, which makes a spinner or jerkbait nearly useless even when trout are ri...
Q4 2026 FFL Market Forecast: What the Data Says Now
August splits the market in two: adjusted firearms checks up 2.2 percent, NFA checks up 201.6 percent. Here is what the data says about FFL inventory, transfer revenue and the next 90 days.
Illinois Wants Gun Makers to Pay the State’s Entire Firearm Injury Bill for the Right to Sell There
Illinois HB 3320 would license gun makers, tie their fees to state firearm injury costs, and fine violators $1 million a month. Read the original story: Illinois Wants Gun Makers to Pay the State’s Entire Firearm Injury Bill for the Right to Sell There
Putting the Leupold VX-4HD 3-12x40mm Scope Through Its Paces
The VX-4HD is supposed to split the difference between Leupold's VX-3HD and VX-5HD. After several months behind the 3-12x40, here's where it actually fits. The post Putting the Leupold VX-4HD 3-12x40mm Scope Through Its Paces appeared first on The Truth About Guns.
Q4 for FFL Dealers: A 63-Day Marketing Countdown
ATF says its NFA guidance is weeks away, the 18-to-20 buyer segment is opening, and the revised Form 4473 will not land until after the holidays. Here is the week-by-week plan for the 63 days that decide a dealer's year.
NFA Guidance 'Weeks Away': What ATF Told Dealers in Dallas
ATF's director and chief counsel spent three days with FFLs in Dallas. The NFA guidance dealers have waited for is close but unsigned, 4473 suppressor transfers will not be cited, and the new Form 4473 slips past the holidays. What was actually said - and what to do with it.
ATF Says Suppressor and SBR Guidance Could Arrive Within Weeks
ATF Director Robert Cekada says long-awaited guidance covering suppressors, short-barreled rifles and short-barreled shotguns could arrive within weeks. The agency also says FFLs will not be cited for lawful suppressor transfers completed on Form 4473 under the federal injunction.