Structured Data for FFL Dealers: What Google Still Reads

Your shop's schema markup is probably inert. Here are the two fields Google actually requires, the three markup habits that stopped earning anything in 2026, and how to make your site, profile, and listing agree.

By Sara Owens •

The FN Mauser Is the Best Deer Rifle that History Forgot

We usually think of Pre-64 Winchesters, Savage 99s, and vintage Marlins as the deer rifles of our grandfathers, but these post-war Mausers were some of the best in their time The post The FN Mauser Is the Best Deer Rifle that History Forgot appeared first on Outdoor Life.

By Tyler Freel •

Ohio’s Suppressor Reform Cannot Wait on Political Assumptions

Ohio lawmakers had an opportunity to remove suppressors from the state's dangerous ordnance classification. The Senate delivered a 31–1 victory, but the House has left SB 214 sitting in committee for months. Sean Maloney argues that Ohio gun owners deserve action, not another round of political...

By Duncan Johnson Editor in Chief •

Palmetto State Armory Starts Shipping Short-Barreled Rifles Without a Form 4 to 17 States, and Its Seat as an Original Plaintiff Puts a Court Injunction Behind the Sales

Palmetto State Armory now ships short-barreled rifles without ATF Form 4 to 17 states, including Texas. Here’s what the injunction covers. Read the original story: Palmetto State Armory Starts Shipping Short-Barreled Rifles Without a Form 4 to 17 States, and Its Seat as an Original Plaintiff Pu...

By Luke McCoy •

SHIELD Sights Celebrates 40 Years of Innovation in Red Dot Optics

SHIELD Sights are celebrating 40 years in business, founded in the UK back in 1986, SHIELD Sights have gained a global reputation for their sights including the SMS, RMS, AMS and new OMS line. Their early history is fascinating with the company providing designs and OEM expertise to many wel...

By Matthew Moss •
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