Just in time for Spooky Month, Berkley Fishing is here with a new limited-edition three-pack of Swamp Lord topwater frogs, the Swamp Lord Terror Pack. Featuring three haunting new color patterns on the tried-and-true Berkley Swamp Lord hollow-body frog. The Swamp Lord Terror Pack delivers the sa...
Anyone who throws a flat-sided crankbait around rock and wood knows how this story goes. The thin bill that gives the bait its tight, subtle action is the same bill that chips, cracks, and eventually snaps off. Berkley is addressing that with the Frittside X, a premium version of the Frittside bu...
Fans of the PowerBait MaxScent Magnum Hit Worm have some good news: Berkley Fishing has expanded the color lines for the oversized finesse worm. Now the Magnum Hit Worm has seven new fish-catching colorways: Green Pumpkin Moondust, Ember Jelly, Black, Fogline, Plum, Raw Hide, and Salt and Pepper...
Berkley Fishing is set to redefine the inline spinner game with the new Dough Rider, combining flash, vibration, and scent all into one package. Built around Berkley’s proven PowerBait Dough with scent technology, the Dough Rider features a built-in Scent Vent located within the body of the...