How FFL Dealers Get Found and Win Suppressor Transfers

Suppressor and NFA transfer demand is the biggest under-managed revenue line at most FFLs. Here is the growth playbook to capture it, plus how customers find an FFL dealer near them.

By Gary Stone •

Orchid Launches FFL Marketing a Gun Store Can Buy

Orchid launched a Firearm Digital Marketing service for gun stores on Sept. 29, built around the channels Google, Meta and TikTok closed to FFLs: local search, cart recovery, email and marketplace listings.

By Fred Thompson •

FFL Transfers: Turning a Fee Into a Customer Pipeline

Transfers look like a $25-$50 paperwork fee. They are the highest-intent buyer your shop sees all week - and the cheapest customer-acquisition channel you own, if the four touchpoints between arrival and pickup are handled right.

By Gary Stone •

Manufacturer Dealer Locators: The Free FFL Growth Channel

SIG SAUER's new Celerant-powered dealer locator sends online shoppers straight to local dealers with live in-stock inventory. It is free, high-intent traffic - but only for dealers whose stock actually shows up.

By Gary Stone •

Virginia's FAIR Unit Is Live: What FFL Dealers Face Now

Virginia's FAIR Unit can now investigate and sue firearm dealers under the state's reasonable-controls standard. Plus: why SIG SAUER's new dealer locator makes accurate in-stock data a marketing asset.

By Fred Thompson •

Direct-to-Home Gun Shipping: What FFL Dealers Should Do Now

The ATF's proposed direct-to-home delivery rule could reroute online gun sales around the local transfer counter. Claire Eason breaks down the timeline, the state-level and court obstacles, and the revenue moves dealers should make before the rule lands.

By Claire Eason •

Wheelgun Wednesday: Good News, Everyone - The Manurhin MR88 Is Back

Founded in the early 20th century, Manufacture de Machines du Haut-Rhin, aka Manurhin, has done a lot of things. They made food processing machinery and scooters. But after World War II, like much of reindustrializing Europe, they were keen to try new things, so they started making semi-auto pist...

By Zac K •
Older Posts »