Local SEO for FFL Dealers: Win "FFL Near Me" Searches

FFL dealers live and die by local customers. Here's the six-step playbook to rank for 'FFL dealers near me' searches: Google Business Profile, per-market landing pages, NAP consistency, reviews, technical basics, and measurement.

By Sara Owens

Firearms Law Lapse: What FFL Dealers Need to Know

Part of a key firearms law lapsed after a federal court ruling — and suppressor sales are booming while dealers wait on ATF guidance. Plus: the ghost guns ruling, retail platform news, and compliance reminders for FFLs.

By Fred Thompson

Suppressor Sales Boom After NFA Ruling: Market Report

A Texas court ruling deregulated suppressors and sent sales surging, but FFLs face a 27-state patchwork and an Oct. 5 appeal deadline. Here's the market data and the playbook.

By Mark Edwards

Suppressor Deregulation: The SEO Playbook for FFL Dealers

The NFA registration requirement for suppressors, SBRs, and SBSs lapsed in August 2026 — and search demand for suppressor terms is spiking. Here's the keyword, local SEO, and technical playbook FFL dealers need to capture their local market before competitors do.

By Sara Owens

Beretta B22 Jaguar: Rimfire Modularity Meets Youth-Focused Competition

Beretta USA is proud to introduce the new B22 Jaguar Tac Metal and B22 Jaguar Metal Competition, two innovative .22 LR pistols designed to make firearms training more approachable, enjoyable and rewarding for enthusiasts of every experience level. The B22 Jaguar Tac Metal and its competition...

By Eric B

Local SEO for FFL Dealers: Win the 'Gun Store Near Me' Search

Most gun buyers start with a local search. Here's the local SEO playbook — Google Business Profile, reviews, local keywords, and technical fixes — that gets your FFL shop into the map pack and in front of nearby buyers.

By Sara Owens
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