Where FFL Dealers Win Customers in 2026: Search, Text, Tech

Bing query data for FFL Search shows gun buyers searching in volume and clicking in fractions. Here is how FFL dealers capture that demand: sharper promises in search, compliant text follow-up, and a faster transfer experience.

By Fred Thompson

5 onX Hunt Tools Serious Deer Hunters Overlook

Most hunters who run a mapping app already lean on the core tools: studying habitat and terrain from home, marking food sources and deer sign, navigating unfamiliar ground in the dark, and finding the way out after a long sit. Those basics have earned their place among the genuine game-changers o...

By James Chen

FFL News: Missouri v. ATF, AR-15 Cases and Shutdown Risk

Missouri sues ATF, Delaware upholds 18-to-20 restrictions, SCOTUS sets a December date for AR-15 ban cases, and the September 30 funding deadline threatens NICS and eForms throughput. What FFL dealers should do this week.

By Fred Thompson

Whitetail Numbers: How Many Deer Roam North America

Roughly 30 to 35 million white-tailed deer live on the North American landscape today. That figure comes from the National Deer Association, which surveyed state and provincial wildlife agencies across the continent to build its estimate, and it lines up with independent research putting the curr...

By James Chen

Still No ATF Guidance

UPDATE>Jensen v. ATFFACTS> CLICKBAIT. There’s a lot of misinformation circulating about the recent NDTX ruling in Jensen v. ATF; including a headline claiming, “ATF is Furious and We Are Planning Brutal Revenge on Gun Owners.” The source? You guessed it: unnamed anonymou...

By Keith Finch

Sd.Kfz. 2 Kettenkrad: Germany’s Halftrack Motorcycle

The argument can be made that the Germans make the world’s best engineers. By way of evidence I would submit the StG44 assault rifle, the Me 262 jet fighter, and the Panther tank. While, in each case, the exigencies of around-the-clock bombing certainly took a toll on these revolutionary weapon...

By Will Dabbs, MD
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