S&W Buys Savage: A Growth Playbook for Independent FFLs

Smith & Wesson's $160 million purchase of Savage Arms puts two major long-gun lines under one roof. A practical growth playbook for independent FFL dealers: audit your supplier concentration, lock terms while two reps still compete, and make sure local buyers can actually find you.

By Gary Stone •

PENN Expands Saltwater Expertise with New Waterproof Bags

One of the biggest names in saltwater fishing, PENN, is taking their saltwater expertise beyond fishing gear with a new line of waterproof bags, kill bags, and accessories. Knowing just how harsh saltwater is on everything, the PENN team spent two years researching, testing, and spending time on ...

By Eugene L. •

Savage Gear 3D 4Play Herring – Bringing Blueback Herring to Life

Makers of highly realistic baits, Savage Gear is back, bringing life to blueback herring imitations with the new 3D 4Play Herring swimbait. This is a new swimbait that uses a 3D scan of a real blueback herring and photo-printed details to make a swimmer-style jointed swimbait that combines a real...

By Eugene L. •

Berkley’s Limited-Edition Swamp Lord Terror Pack – Scary Good

Just in time for Spooky Month, Berkley Fishing is here with a new limited-edition three-pack of Swamp Lord topwater frogs, the Swamp Lord Terror Pack. Featuring three haunting new color patterns on the tried-and-true Berkley Swamp Lord hollow-body frog. The Swamp Lord Terror Pack delivers the sa...

By Eugene L. •
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