NFA Guidance Is Live: The Q4 Market Math for FFL Dealers

ATF's October 9 open letter makes NFA approval and registration voluntary nationwide for suppressors, SBRs, SBSs and AOWs. The market math: September's demand data, what actually moved on the P&L, and where the category goes next quarter.

By Mark Edwards •

September NICS Numbers Show The Industry Is Still Alive And Well

NICS stands for National Instant Criminal Background Check System, an FBI database that licensed gun dealers must use to determine whether or not a potential purchaser is legally barred from buying a gun. Obviously, if you know how many NICS checks happen in a month, you have a very rough idea ho...

By Zac K •

NFA Transfers: A Revenue Line Dealers Keep Ignoring

The NFA injunction protects parties and their customers, not every dealer. A field guide to running NFA transfers now, pricing them as a revenue line, and getting found when buyers search for a shop that handles suppressors.

By Fred Thompson •

The Perfect Deer Bow: A 473-Grain Setup That Works

Closing the distance on a whitetail buck, hunt after hunt, demands strong skills in scouting, reading terrain, understanding deer behavior, and picking ambush locations. The bow itself is the easy part. You do not need the newest flagship or a shelf full of accessories to kill deer at the ranges ...

By James Chen •

POTD: Prototype Colt Camp Perry – Before the Prototypes

Welcome to today’s Photo of the Day! Here we have a Colt target pistol that looks like a revolver but only holds one round. This is a prototype of what became the Colt Camp Perry Model, chambered in 22 LR, and it seems to predate even the official batch of Camp Perry prototypes. The Camp [&...

By Sam.S •

Army Nears Crucial Brain Health Testing Milestone

About 97% of soldiers have used the Neurocognitive Assessment Tool, helping medical professionals combat the effects of blast overpressure and low-level blast exposure, the Army’s top leader overseeing safety and occupational health said. “It demonstrates our commitment to cognitive s...

By Eric G •

Springfield Armory Rolls Out the SA-35 4″ in Polished Blued

Springfield Armory is adding one more SA-35 to the 2026 lineup, and anyone who has been following the line this year could probably see it coming. The new SA-35 4″ 9mm Polished Blued takes the shortened slide from the matte 4″ model and pairs it with the deep polished finish that debu...

By Sam.S •

Minn Kota Powered by Humminbird Imaging for a Seamless System

The next big step for Minn Kota and Humminbird is here. After decades of partnership helping anglers find fish and stay on them with precise boat control, they are going to become one seamless fishing system. From here on out, both companies will now be integrated into one company and live on as ...

By Eugene L. •

NFA SEO: How FFL Dealers Win Suppressor Searches

The NFA appeal window just closed. Here is how FFL dealers can capture the surge in suppressor, SBR and NFA transfer searches with the right pages, keywords, Google Business Profile and schema.

By Sara Owens •

Leupold VX-Freedom Straight-Wall Ships With Three Calibrated Dials

Straight-wall cartridge hunting has grown fast, mostly because states that used to restrict deer hunters to slugs opened the door to .350 Legend and its relatives. The optics side has been slower to catch up. Leupold’s newest scope is built specifically for those rifles. The VX-Freedom Stra...

By Sam.S •
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