FFL Local SEO: 7 Steps to Rank in Gun Searches

Local search is where FFL dealers win or lose customers. A practical 7-step guide to keyword strategy, Google Business Profile optimization, technical SEO, and content that captures regulatory-driven search demand.

By Sara Owens

Turret to Trenches: The M240 Machine Gun

Some 650 to 950 rounds per minute. That is the exact mathematical formula required to turn an enemy formation’s fighting spirit into a desperate desire to simply survive. The United States military has spent decades crafting and perfecting this formula and has ensured its fighting men and women...

By Mason Berryman

POTD: Ported & Polished S&W 442 With Optic Integration

This custom Smith & Wesson 442 .38 Special represents the modern revolver carrier's philosophy: precision improvements where they count, married to proven reliability. Built on the alloy-framed 442 platform, the gun receives meticulous gunsmith work that transforms the trigger and ergono...

By Eric B

FAST Matches Debuts Auto-Rifle Division for FRT and NFA Full-Autos

If you’re lucky enough to own a belt-fed that’s a full-auto, or even an FRT, you can finally take it to a match. Firearms Action Shooting Trials (FAST) is adding an Auto-Rifle division to its match roster, opening a completely new division for guns that most 2-gun series won&#039...

By Luke C.

From Armor to Answer: How the 5.7x28mm Was Built to Beat 9mm’s Limits

FN’s 5.7x28mm was designed for a late-Cold-War problem: compact weapons that could outperform 9mm where armor, range, and controllability mattered. It never replaced 9mm, but NATO standardization proved the cartridge was more than a failed experiment.

By Ryan Hodges
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